SEO + AI Search for Freight Forwarders
A monthly retainer that moves your site from "only ranks for the company name" to "shows up when a shipper searches by lane, mode, or compliance type." Plus structured content AI tools can actually cite.
Who this is for
You've hit referral ceiling. Quote requests aren't arriving from people who don't already know you. You've priced SEO before and walked away from an agency that talked about "content velocity" without ever saying "Incoterms" out loud. This is a 6 to 12 month engagement for forwarders who want the first two months to be boring technical work and the month 10 to 12 result to be inbound volume.
What's included every month
- Technical audit pulling from Search Console, GA4, and a crawl. We tell you what’s broken and what’s wasting your budget.
- Schema deployed: Organization, Service, LocalBusiness, FAQ, Breadcrumb. Kept current as your service pages change.
- AI search (GEO) optimization: structured answers, citation-ready fact density, source patterns ChatGPT and Perplexity actually pick up.
- 2 long-form posts per month, against real shipper queries, not "10 tips for logistics success."
- 2 existing pages optimized per month: structure, content, internal links.
- Keyword plus AI-query list, ranked by volume, intent, and how far you are from page 1.
- Monthly report: rankings, traffic, AI citations, organic quote requests attributable to search.
- 30-minute strategy call each month.
- Search Console plus GA4 monitored weekly, not just quarterly.
Our approach
We don’t start with keywords. We start with your phone.
What lanes do your best clients ship? What do they actually ask for on inquiry calls? Our keyword list comes out of that conversation, not out of a generic SEO tool.
Reports show four numbers, every month.
Organic traffic, priority keyword positions, AI citation rate, organic-attributed quote requests. Nothing else dressed up as a metric. If a number isn’t moving, it gets named.
AI search is structural, not magical.
ChatGPT cites sources with clear headings, short fact-dense paragraphs, and consistent schema. We write to that specification. No prompt-hacking tricks.
Three to six months is the honest floor.
Any faster timeline you’ve been pitched was either a one-client cherry-pick or a lie. We tell you what’s possible in 90 days (indexing, technical wins, some long-tail movement) and what isn’t (head-term rankings, AI citations at scale).
What month 1 vs month 6 looks like
Full audit delivered. Schema live across priority pages. Search Console plus GA4 producing usable reports. 50+ target queries baselined. Content calendar mapped to real shipper intent, not a generic "4 posts a month" plan. First two posts drafted.
10 to 15 priority queries on page 1 or page 2. Early AI citations appearing in ChatGPT and Perplexity for at least one service category. Organic traffic climbing 2 to 4x vs. baseline. First organic-attributed quote requests in your inbox.
Questions we hear
Do you guarantee rankings?
No. Google doesn’t let anyone guarantee rankings. Algorithms change, competitors move, intent shifts. What we guarantee is the work: two pages optimized per month, two posts published, schema maintained, one monthly report. If six months in the numbers haven’t moved, we tell you and refund the last month if you want to walk.
What’s the minimum engagement?
Three months. After that, month-to-month. We recommend three because month 1 is audit plus setup, month 2 is first content live, and month 3 is when you can see whether the trajectory is real.
Can you work on an existing site, or do I need a new one?
Usually existing. We’ll rebuild only if page speed, CMS limitations, or mobile problems would cap results regardless of SEO work. Example: a site stuck on WordPress with 40 plugins and a 6-second load time probably needs rebuilt before SEO matters.
How do you measure success?
Four numbers in every monthly report: organic traffic, priority keyword positions, AI citation rate, and organic-attributed quote requests. Organic attribution is the one that matters to you. The other three tell us whether we’re on track to grow it.